The seven major factors which forces a UPVC fabricator to promote WPC along with UPVC are listed below,
1. Damages
Timbers have a huge demand whenever we consider interior door frames. But one cannot ignore the fact that they get damaged easily, especially during the process of curing. Hence, you can replace them with WPC.
2. Composition
They (both WPC & UPVC) are from the same parent which is they’re a PVC polymer product. Hence, the behaviour and characteristics are more or less the same, and if one promotes WPC to their existing client, then they will definitely develop a lot of credibility for you in their minds.
3. Flexibility
It gives your customers flexibility and also offers your customers a complete solution via which you can offer them unique and personalised solutions for toilets, kitchen, balconies, bedroom, thereby giving you a wider product range.
4. Revenue Generation
it leads to an increase in revenue and as per our research it has been noted that UPVC fabricators have been able to increase their revenue from 8% to upto 51% just by selling WPC along with UPVC. this doesn’t at any point implies that you shouldn’t promote UPVC, rather you should promote both the products alongside.
5. Database Generation
The third major point is that this creates more database, you get an opportunity to work with more builders, as you eliminate the pain areas of builders which they face while using timber products, you go on to build loyalty. Not to forget that this is a cost-effective product hence, you will have more market share.
You increase the database of carpenters and contractors in your list, as it is a pre-fabricated product and you need specialised machinery to perform the activities related to UPVC. However, WPC doesn't require the use of specialised machines for its installation.
6. No Fabrication Required
There is no tension of fabrication, buying a specialised machine or having a factory replacement in case of WPC. However, in the case of UPVC profiles, many times their sections and sizes doesn’t match and hence are a big problem. Once you get into trading of WPC along with UPVC, not only your market shares increases but you get more freedom, which in turn results in more profits.
Hence, this gives you an insight that with WPC, what you get is
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